Privacy Policy

Last Updated: May 19, 2026

This Privacy Policy describes how Avid Roofing ("we," "us," or "our") collects, uses, and protects information obtained from visitors to our website at avidroofing.co and from customers who contact us for roofing services in Lake County, Illinois and surrounding areas.

1. Information We Collect

We collect information you provide directly to us, including:

Full name

Phone number

Email address

Home or property address

Details about your roofing needs or project

Appointment scheduling information

Financing inquiry information submitted through our third-party financing partner

We also collect certain information automatically when you visit our website, including:

IP address and browser type

Pages visited and time spent on our site

Referring website or source

Device type and operating system

2. How We Collect Information

We collect information through the following methods:

Contact forms and lead capture forms on our website

Phone calls and text messages

Appointment booking through our scheduling system

Facebook and Instagram advertising lead forms

In-person consultations and inspections

Cookies and tracking technologies on our website, including the Meta (Facebook) Pixel

3. How We Use Information

We use the information we collect to:

Respond to your inquiries and schedule free roof inspections

Provide roofing estimates, repairs, and replacement services

Send appointment reminders and follow-up communications

Process financing applications through our third-party financing partner

Send service updates and relevant communications about your project

Improve our website and marketing efforts

Comply with legal obligations

4. SMS & Communications

By providing your phone number and consenting to receive text messages from Avid Roofing, you agree to receive SMS communications including appointment reminders, follow-up messages, inspection confirmations, and service updates.

You can opt in to SMS communications by submitting your phone number through our website forms, lead capture pages, or verbally agreeing during a phone call

Message types include: appointment confirmations, inspection reminders, estimate follow-ups, and service notifications

Message frequency may vary depending on your project or inquiry status

Message and data rates may apply depending on your mobile carrier and plan

To opt out of SMS communications at any time, reply STOP to any text message you receive from us

To request help or more information, reply HELP to any text message

Consent to receive SMS messages is not a condition of purchasing any service from Avid Roofing

SMS consent and opt-in data will not be shared with any third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services used to deliver communications.

5. Data Sharing Policy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell, rent, or share customer opt-in data for marketing purposes. SMS opt-in data is protected and used solely to deliver the communications you have requested from Avid Roofing.

We may share your information only in the following limited circumstances:

Service delivery: With subcontractors or crew members involved in completing your roofing project

Financing: With Hearth, our third-party financing partner, if you request financing options. Hearth has its own privacy policy governing how they handle your data

Platform providers: With GoHighLevel, which acts as our CRM and communications platform and processes data on our behalf. GoHighLevel stores contact information, appointment records, form submissions, and communication history

Legal requirements: When required by law or to protect our legal rights

We do not sell your personal information to any third party under any circumstances.

6. Cookies & Tracking Technologies

Our website uses cookies and tracking technologies to improve your experience and support our marketing efforts. This includes:

Meta (Facebook) Pixel: We use the Meta Pixel to track website visits and conversions from our Facebook and Instagram advertising campaigns. This allows us to measure the effectiveness of our ads and show relevant ads to people who have visited our website

Session cookies: Temporary cookies that help our website function properly

Analytics tools: To understand how visitors use our website so we can improve it

You can control cookie settings through your browser preferences. Disabling cookies may affect some functionality of our website.

7. Appointment Booking

When you schedule a free roof inspection or appointment through our website or by phone, we collect your name, address, phone number, and preferred appointment time. This information is stored in our GoHighLevel scheduling system and used solely to confirm and manage your appointment. We may send you reminder messages before your scheduled appointment.

8. Third-Party Services

We use the following third-party platforms to operate our business:

GoHighLevel: Our primary CRM, funnel builder, and communications platform. GoHighLevel acts as a data processor and stores contact data, conversations, form submissions, appointment records, and automation workflows. It enables SMS, email, calls, and appointment scheduling on our behalf

Hearth: Our third-party financing partner for homeowners who wish to explore payment plan options. If you submit a financing inquiry, your information is transmitted to Hearth under their own privacy policy

Retell AI: An AI-powered phone system we use to respond to inbound inquiries and follow up with leads. Calls may be handled or assisted by AI technology

Meta (Facebook/Instagram): We run paid advertising on these platforms and use the Meta Pixel on our website to track ad performance

9. Data Security Practices

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. Our systems are hosted on secure platforms including GoHighLevel, which maintains its own data security standards. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain your personal information for as long as necessary to provide our services, maintain business records, and comply with legal obligations. If you would like your information removed from our systems, please contact us using the information provided at the end of this policy.

11. Your Rights & Choices

You have the right to:

Request access to the personal information we hold about you

Request correction of inaccurate information

Request deletion of your personal information, subject to legal requirements

Opt out of SMS communications at any time by replying STOP

Opt out of email communications by clicking the unsubscribe link in any email

Request that we do not use your information for marketing purposes

To exercise any of these rights, please contact us at the information provided below.

12. Opt-Out Instructions

SMS: Reply STOP to any text message to immediately opt out of all future SMS communications from Avid Roofing

Email: Click the unsubscribe link in any marketing email or contact us directly

Phone calls: Inform our team during any call that you do not wish to be contacted further

After opting out, you will receive one final confirmation message and will not receive further communications unless you re-opt in.

13. Children's Information

Our services are intended for adult homeowners and property managers. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will remove it promptly.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or technology. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

15. Contact Information

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how your information is handled, please contact us:

Business: Avid Roofing

Owner: Leonel Mora

Email: [email protected]

Phone: 847-766-7637

Website: avidroofing.co

Service Area: Park City, Illinois — Lake County and surrounding areas

Last Updated: May 19, 2026